Strengthening Communities through Culture and Place - More than a tagline.

Community is strengthened when values are intentional, culture connects the personal to the shared, and place invites us to belong. Big Creative is here to help make that possible

Habituation is the tendency to stop noticing what becomes familiar—and in place management, that can be dangerous. The graffiti fades into the wall, the weeds in the tree wells don’t register, the broken bench becomes part of the scenery. Like the ladder left onstage before opening night, we walk past the same issues again and again until they vanish from view. The trick is to deliberately shift perspective: see the district as a visitor would, borrow someone else’s eyes, and remind ourselves that the details people notice most are often the ones we’ve stopped seeing.